Best Buy Boosts In-Store Traffic With shopkick For example, Best Buy, Gilt Groupe and HSN all excel in utilizing game mechanics and concepts, such as rewards, incentives, auctions and challenges, to drive customer engagement and purchases. With gamification gaining more traction in the retail industry, innovators are coming to the forefront. “Most attempts at gamification currently miss the mark, but successful and sustainable gamification can convert customers into fans, turn work into fun, or make learning a joy. “Gamification aims to inspire deeper, more engaged relationships and to change behavior, but it needs to be implemented thoughtfully,” said Brian Burke, Research VP of Gartner, in a press statement.
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